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EXPERIENCESudaManterfield ConsultingManaging Director– PresentI lead my own business based in Japan and primarily working across the Asia Pacific region. I work with leaders and their teams to find their greatness and to improve performance by ensuring they are doing their best everyday.
Day to day I coach people one to one or facilitate workshops/ events focused on different aspect of leadership. I also write for the Japan HR Society Magazine (The Agenda)
There are a number of high quality associates I work with across Asia and the world. We all have a similar belief that everyone deserves to work for a great boss and to work in an environment where they can truly shine.DiageoHR Director Australia– Mar 2010Responsibilities
• HR Director for Diageo’s 8th largest business globally. c550 employees in Supply, Manufacturing, Sales and Marketing and support functions.
• Corporate Governance and management - one of the 4 company directors.
• Driving the long term business strategy as one of the 6 executive members.
• Driving the HR Agenda across Australasia with a focus on Talent Development: Reward and Recognition and Leadership
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Achievements.
• Up-weighted talent – Recruited MD plus Directors in Finance, Marketing, Corporate Relations.
• Restructured Commercial Function and created Customer Marketing Function in 2007
• Reduced voluntary turnover from 18% to 9%
• Increased Super Engagement from 22% to 42% of employees
• Reduced overhead from 18.6% of sales value to 14.2% whilst performing ahead of plan.
• Australia business recognised as Diageo Asia Pacific Market of the Year 2008
• In 2010 Diageo Australia was recognised as a Great Place To Work by the global organisation of the same name (ranked 2nd nationally of over 200 companies featured following 4th place in 2009).
• Business exceeded financial targets for the last two years.
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DiageoHR Director Asia– Apr 2007Responsibilities
• After a fast start in Asia my responsibility was widened to cover additional countries.
• Development and implementation of the people and organisation strategy across Asia
• Leadership and line management of a team of local HR Directors and their teams in India, Japan, Thailand, Indonesia, Philippines, Malaysia, Singapore and Korea.
• Maximise the potential of 750 direct employees in middle and senior management roles. Plus circa 2000 people managing brands through distributors and partners.
• Business turnover in excess of £1 billion.
Achievements.
• Restructured the business from two distinct operations into one total business
• Established a new regional hub in Singapore (recruited 70 employees)
• Established one team aligned behind one goal with one way of working.
• Upgrade of talent by developing a healthy and more local pipeline of talent including recruitment of GMs in Korea, Japan, Vietnam, Taiwan)
• Achieved business plan for the three consecutive years
• Improved our Values Survey (Employee Engagement) scoresDiageoCapability Development Director UK and International– Oct 2004I moved from Sales to HR to pursue my passion for and belief in people as the driver of performance in business. The aim of the role was to build capability both from a people and organisation perspective. I created the Diageo Academy (the global learning and development home) and built our people skills throughout the organisation.
Achievements
- Initially I worked in the UK and laterly Internationally with the business in Asia, Africa and Latin America.
- For a 9 month spell I held to roles and returned to Sales to lead and re organise the UK Salesforce of 520 people.Guinness UDVSales Director– Aug 2000In this role I created from new; set up and lead a UK National Sales Force covering On and Off Premise customers in the UK. The team of around 60 people built Jack Daniel's volume 10 fold in just under 3 years. As the functional lead I was a member of the six person Executive reporting to the Managing DirectorDiageoNational Accounts Manager– May 1998‘A very strong commercial foundation working across all trade channels in the UK and managing the high value account portfolio’s’. I held a number of roles
1. Jan 1994 – May 1998 National Accounts Manager (National Grocers), Morgan Furze Limited (UK)
Managed the largest account portfolio (J.Sainsbury; Asda; Morrisons, Dales, Savacentre, Littlewoods, Europa Foods and Budgens). Line management of two account managers. Gained off shelf displays and in store tasting for spirits for the first time in J Sainsbury by any company. Achieved plan for Asda for the total ear in the first quarter due to a new approach with the account.
2. Sept 1991 - Dec 1993 National Accounts Manager (National Brewers) Morgan Furze Limited (UK)
Managed the largest account portfolio at that time (Whitbread PLC, Chef & Brewer ,Percy Fox Wholesale. One direct report (Account Manager). I Managed the commercial integration of Whitbread (Thresher) buying 600 off licence outlets from our business.
3. Jan 1991 - Sept 1991 Leisure Multiple Account Manager - Morgan Furze Limited (UK)
Seconded to National Accounts with the aim of identifying brand opportunities within Multiple On Trade Groups and formulating the company strategy for this sector of business. Secured ‘’preferred status’’ contracts with a number of national chains during the process.International Distillers and VintnersSales Manager– Dec 1990I started my career as a salesperson managing local customers in the UK drinks industry. Over an 8 year period I held a number of different roles.
- As a sales person I gained distribution and increased sales for the companies brands in National Grocers (e.g. Asda, Tesco stores); Wholesalers, Bars, Hotels and Restaurants.
- After 5 years I became a Team leader; managing and leading teams of 6-8 people to achieve volume and profit targets -
REFERENCESJulia SmithPA In A Large Financial Services CompanyI met Andrew recently when working on a global coaching programme and have been very impressed with his reputation as a coach and the requests for him to be used as a coach. He has been extremely helpful and efficient to deal with and I am grateful for his support. His coachees are lucky to be working with himRob OTooleat Irish Civil ServiceI have known Andrew for over 10 years and we worked closely together in Asia Pacific when he was in the Australia HRD role. Andrew became a mentor rather than an internal customer. He always played a bigger role both in market and across Asia Pacific HR utilising his strong commercial background to make HR more relevant and business focused. He also had a real spike in developing deep and credible relationships at senior levels and was trusted across the organsation. He was also always on the money on how the organisation and people were feeling and would act on this information positively while been open at what could be better and the role he could play personally. A great role model who always had your best interests at heart. i miss working with him.Claire GarnerTalent Professional and ICF qualifed Executive CoachAndrew is an enthusiastic, commercially minded and trusted HR partner. His broad background, and deep understanding of business fundamentals, makes him a strategic partner who has edge and credibility with his senior stakeholders. He is deeply committed to organizational and personal growth and development, and approaches both these areas with creativity and determination.Perrine CavatJW Global Innovation Marketing managerI got in contact with Andrew via my line manager, as an external coach to help me grow new skills and strengthen my leadership.
This coaching has had a most positive impact on me as a person and in my work relationships: it’s been transformational. Andrew supported me in everything I needed: deep reassurance about my core strengths and a recalibrated vision for the impact I can make. I was able to shift all my conversations into more satisfying, more meaningful and more serene exchanges, convincing senior leaders to entrust me with bigger responsibilities and prepping me for my next role. Andrew equipped me with the tools I needed and I know I will be using our notes as a frequent reference point.
Beyond work Andrew is a fantastic leader and a charismatic person to talk to – his honesty and commitment made me feel totally in trust and I’ve left each of our conversations energised and eager to take on the whole world!
I heartily recommend Andrew work and expertise.Caroline DuncanExecutive Coach and FacilitatorI am delighted to recommend Andrew - I can say the happiest period of my career was when I worked for and learnt from Andrew.
He is a great coach and pushes for performance, and does so all in his own unique style.
He has a strong positive belief in people, rich experiences from work and life outside it, and uses those to coach individuals and teams to grow.
Unique to Andrew is his love for life and great wisdom, balanced with an ability to speak plain English and always focused on business performance - it is a very special combination.
I gained greatly from working with Andrew and from getting to know him and his family outside of work - the self-insight and growth I gained has set me up for the rest of my career.Marion CoxDirector at Marion Cox HR ConsultingAndrew is a highly capable and well regarded HR Professional. He develops strong relationships which enable him to execute quickly and effectively. He has a strong track record of delivery. He is strategic, and also develops pragmatic solutions. I would have no hesitation in recommending Andrew. Marion CoxJun Kabigting, MBA/MSIE/HRMPJHRS Chief Community Officer; HR Central KK Rep. Dir.; The HR Agenda Magazine Managing Editor; TUJ & GLOBIS LecturerAs one of the hosts of JHRS' AskHR Forum, I have been very impressed with Andrew's take on various HR issues being thrown at him for help and guidance. His responses, insights, and suggestions are practical and grounded on his rare combination of experience as a business person and as an HR practitioner.
I also find Andrew to be not only a person of high integrity and HR par excellence but someone who genuinely cares about others and inspires people to bring out the best out of them. This is his gift and he's using it well to make a positive impact on others.
It's definitely an honor and a rare opportunity for me to call him as my colleague in JHRS where we are united to help advance the HR agenda in Japan.
Inspiring. Real. A friend. That's Andrew.Peter SelingerAustralia NZ Sales Manager at 1000|MuseumsAndrew was an inspirational HR director at Diageo, his sales expertise brought the role to life in a way that enaged all levels within the organisation. As a custodian of the Diageo value set he ensured that we, as an organisation, lived up to the high standards of our values I very much appreciated having the opportunity of working with Andrew.John GreatrexGroup HR Director at Unipart GroupAndrew reported to me functionally in Diageo whilst he was in the position of HR Director in Asia. In this role Andrew proved to be highly credible and very well regarded. Andrew is very effective in the fields of capability development and talent development and this together with his high level of commercial acumen made him a highly valued member of the the leadership team.Pierre MonserrateExperienced Human Resources ExecutiveAndrew is one of the most sincere and inspirational leaders I have had the priveledge of working with in my entire career. I often seek his wisdom and counsel particularly in times of great challenges both at work and in my personal life. He has been a great mentor to me and our team. Apart from this, he is a fun person to be with! -
Do you want to know more about us?We are based in Asia however we work with people across the globe. So far we have worked face to face with leaders in over 30 countries plus many more virtually. If you would like to know more please contact us by email or through one of the links below
